Friday, October 13, 2017

Wonder why.

Ever wondered why you do stuff? Why are you playing music and don't get anywhere? Creating stuff that no one cares about.

To be honest even the most successful thinks that. I think that many times. Laying in a empty hotel room somewhere thinking why am I doing this?

Then a message comes in to the phone. A friend wants a meeting when you are in the same city. Suddenly I just realized why I'm doing this.

It's a matter to hold on.

Thursday, October 12, 2017

It's a marathon not 100 meters.

You really have to be persistent if you gonna work in this business. I just saw another prospect throw in the towel.
A typical example. He came in three years ago with a lot of enthusiasm in the belive that he could make a change. Fast opened a recordlabel signing some bands. Then expand it to management since the recordlabel couldn't bring in the money. Run around like a sick rat promoting this band. Of course the first band you do almost never make it. In reality the band is good not excellent. Start then with side things like Pr services and concerts, in reality just make some money on anything. Then comes to the delusion that the musicindustry doesn't give you the chances you deserve. Then run in the wall and become sick of all the work with a hopeless project. Comes out on the other side gets a job that has some music but really not. Like working for the government making camps for children that like music or sitting in the reception on a PRO.

I see these a lot. We call them rat racers. Right now a majority of them are women. Have no answer why. The thing is that they wrong is that they want to get everything fast. Getting to the point where I am in a year time (took me 20 years) and then in two years become Tony Mottola.
You have to hang in there to succeed. You have to take the years until the network is strong enough. But right now to many want it to fast.

Tuesday, October 10, 2017

Know your favour

I have been seeing lately people asking stuff on Facebook. In reality they ask for services that people sell for free. It can be things like can someone give me advice how I do a funnel page or do you have contacts to UK publicists.
Sure I would help you if you give something back. But most people asking for things like this is newcomers that can't give something back of value in the position I'm in.
These also want to create clubs or meeting spots where they think the information flows. Reasently I have bumped into many in the level where I'm in that is really tired to give info to these newcomers and want us to start a club for a higher level. Problem is just to know how to measure the level.
Yes I used to help newcomers but like the rest I really growing tired to help out without even a thank you. I will be really picky who I will go along with.

Monday, October 9, 2017

The audience search they way you search!

The most pointless things you can do as an artist is just looking so things look alright. I don't know how many times I get calls from people want to change things on Spotify (or other sites) so they should look good on just their device. It can be all sorts of things they think should be there like a photo or bio.
The tragic part is that they think people won't listen to the songs if this piece of information is not there. Or the picture looks a bit out of shape.I can't really see any audience saying: Ohh the picture look awful so I won't listen to their song.

One of the key ellenments is iuallay that the artist that goes around complaining of small things like this is the  ones that dosn't have so much streams. Reality behind that is two things.

One is that they spend all this time fixing things that really is not necessary instead of taking the time to promote the song so people actually listen to it.

Second is thinking since it's wrong doesn't spend the time to promote it to the audience.
In both cases the end results qwill be few listeners and that they blame on that the picture is a bit out scale.

Same with genre. Ohh we went to be in Country/metal/jazz fusion. The genre is nothing to care about. I have never met anyone that actually goes into Spotify and look up pop and start to browse through all the things that are under pop ( i don't know if it's even possible). So stop being a dumbfuck around genres. In reality you can almost put it under anything. The only thing the genre is doing that some site that only holds a certain kind of music won't pick it up. But hey if you don't do that kind of music. Nobody care tat you are not on that site.

You know what, good music will find its listeners if someone is talking about it. That we have seen with songs that people try to hide. They still find them.

Friday, October 6, 2017

Don't let them treat you like cattle!

Listen to a speech by Paul Pacifico who is the head of AIM. he said that the tech world is mainly coming into the music world saying, ohh we have a solution for its easy. Thinking that they who have been there for 3 minutes can solve the problem the industry had for 20 years.
After they tried they come back with what Donald Trump is saying here.


Yes, they did all his pre assessors knew it was that hard. Otherwise, they would have done it. In fact, Donald Trump making an ass of himself telling the world before this that solving the healthcare system was easy, can't be that hard. Then coming back a half year later tell you no one knew how hard it was.

Like there was something new that the systems of copyright are complicated. Yes, they are and no small app will just solve the problems.

I get the same feeling with the tech  music industry right now. They come up with ideas that we had 10 years ago. Abanded these ideas since we now know it's too darn complicated. The one that they are presenting and tell you stuff like we will help artists, they build in a way so they rip off artist their money.

Really! Who doing that, you wonder. Well any tech site where they force you to use their IRSC codes is stealing your money. And it's very common because the tekkie thinks it's an easy way go around a much bigger problem, who is owning the master and can IFPI handle so many users?

I won't get into the bigger problematics on the ISRC codes, to not be fooled get your own codes, never upload on a page where you can't put your own codes ion and you are fine.

The bigger part is also that the tech companies treat the artist like cattle. They build their platform like all the artists are the same, which they are not. It's would be the stupidity that everybody looks at companies in the same way. There is a huge difference in needs at the U2 head office then the local band from Dublin. There is a difference between Google problems from the local grocery stores. Still, the music tech acts like they re all the same.

They never build on the subject of one artist. Just a mass thing of the artist. Like a herd of musicians. Right now I more than ever hear the crying help from musicians looking too swift through all there sites that are coming up with ideas that should solve the problem to reach an audience. I guess the future is in the tech companies that will get the solution for the artist on a personal level. Right now they are kind of few.

Thursday, October 5, 2017

The showcase shows if you are proffessional.

I heard a story from a guy touring with the reggae superstar Peter Tosh. They played a big show in Italy. Suddenly the power went out. There they were standing in front of several thousand people. Peter then took out an acoustic guitar and told the audience to be as silent as possible. Then started to play songs acoustically from the front of the stage. He did this for a couple of songs then the power went back.

That is the professional way to do it. When the obstacle happens you just go around it. The artists that have been papered with usually can't really things like Peter Tosh did. They are freaked out if anything is not in order and the sound needs to be utterly perfect for them to do their thing.

In reality that is actually a sign that there not good enough. They try to hide behind a manager that demands different stuff that really is not necessary.

That is why I like to see an artist get into a showcase where it's only 10 people in the audience. There is a struggle with the sound and not the best stage. If they can master that, well then it's no worries that they can take on 50 000 people on Madison Square Graden with perfect sound and stage.

It might not be fun, but it's a good test if you have the skills to make it. And the understanding to know what to do.

One of these moments was when we played at SXSW with You Say France & I Whistle. We got to the gig place and the drumset that supposed to be there was just a mess. The floor tomb only had one leg. Instead of start nagging and drag out on the misery, the drummer instead went behind the bar got a box to put under the drum to solve the problem.


Wednesday, October 4, 2017

Vlog revealing nothing or?


No releases but a lot of rumors about different things.

The link to send music
http://musichelp.se/send-music-vlog/

In the head of an A&R blog
http://ihuvudetpaenar.blogspot.se/

Facebook
https://www.facebook.com/peter.astedt

Twitter: @peterastedt

Instagram: @peterastedt

Musichelp
http://www.musichelp.se

Tuesday, October 3, 2017

They will steal your ideas as you steal theirs.

Nothing is really new. You steal to do new songs or inspired that they sometimes say. Same with clothes and stuff. The funny part is when artists get their ideas stolen back from someone. Many times I have been in situations when they steal back and the artist gets really mad that they stole back the things they stole already. Instead, you should be proud someone took something you did and get so inspired that they wanted to create out of that idea. Yes, I know there is a problem if it is pure piracy a totally bootleg, that is not okay. But sometimes it's kind of fun.

The Magnettes found their clothes being copied by H&M in Sweden the other day. This is from an H&M store in Sweden.


Yes you can really see where you got this from. I mean even the name "Witches". The Magnettes is creating something new so they mainly laughed about it.


This is also one of the things you wonder. You Say France & I Whistle released this video on 5 of March 2012. 



Imagine Dragons released this one 10 of December 2012.



I don't know if the director for You Say France & I Whistle stole the idea from something else. But I don't think so. The video was about that You Say France & I Whistle stopped having the stuffed animals on the stage and killed them. What I know is that the "blood" was a new effect coming out.



Monday, October 2, 2017

Vlog about Influencers and Algorithms



A VLOG about two very fancy words like Influencers and Algorithms. Also, check out witch band really SUUUUCKS and why the computer really can't tell the next thing.

Youtube https://www.youtube.com/channel/UCYfz4UA4Y_AodN7pwhL2jXQ 
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