Wednesday, December 13, 2017

Vlog 13 of December

Vlog 13 of December, Peter talks about a new job, new releases with Adée, Northlight, The Magnettes, Elin K and two new projects are revealed.

Kry - Ett Ljus

And her you find the Youtube channel


Twitter: @peterastedt

Instagram: @peterastedt


Tuesday, December 12, 2017

Are you doing other peoples work?

In many cases, one thing is very good to know who is doing what not just collect titles of people. One of these people was brought up on a meeting I had with a record label this week. The label had been forced to work that usually a booking agency or a manager usually do. Kind of a lot of work was done outside the field of giving out music which was the record label responsibility. They mainly did it since no one else was doing it and it was the only way to get the artist forward.

Suddenly the artist came in with a manager that he had found at a show. This manager was not the best that this record label had in mind. Still sure then it's the manager who should do the things. So they start cutting off things that were the manager's job. Then the artist came around and started to complain that the record label wasn't doing the things they used to do. They explained that he needed to get that with his manager since that was now his job. The artist went back to the manager, and of course, the manager hadn't the experience to do the simple tasks that are demanded of him. In the end, the artist didn't get anything done from any of the parts.

Even worse is the people that think that they have can have two doing the same tasks and thinks they would get 200%.  Like having two labels giving out different projects and try to grow with both.

many also get utterly disappointed when they change labels or management and get less service since the old part was covering up things.

In many cases people do more work then they should, you have to be sure what work you can replace or get more out of. So be aware to check what people do, don't just assume things are getting done.

Monday, December 11, 2017

A advice, don't let anyone tell you what to do.

No, it's not what you think, that I will give you the advice to go your own way. Artists that actually go their own way discarding the advice doesn't go that far.

This is about all the advice that people like me give you online. Most of them actually have an agenda and the advice might not fit what you are about to do how good they seem to be when you read them. Right now I have bumped into several artists that are information junkies. They read all they can come over to make everything right when they should release music or take the "next" step in their career. In the end, they mix a lot of the advices and it's like ending up mixing ice cream with ketchup. Both are good but not mixed together. Also, they are focusing on the small tweaks instead of the big elephant in the room.

Same with lawyers, they are there to give you advice. The problem that they seldom know what their advice could lead to. If you negotiate a contract it will be good for you but uninteresting for the counterpart. Many times this advice can destroy a career rather get it forward. In many situations this contract where a lawyer said this and that and I did what I felt for, I went the right way. Today I got a really big paycheck that many gave me advice not to. Still, I knew what I was doing and as long I didn't write off to many rights or any important rights it was a great deal. And the proof now four years later.

Take also the advice of people that are out there in the industry. I just heard one of the dumbest advice from a lawyer. The advice was built on old stuff that was in the industry years ago, for example, give out a CD and don't release it digitally until six months later. Of course, this lawyer is not out in the reality. He is still thinking that Midem is the meeting point for the industry. Just that says that he is not in the position to give any advice.

The worst advice usually comes from other artists. In these things, it's more like blind leading blind. In so many ways an artist career has been smashed into pieces for a bad advice from another musician. A career is never like another career but the mistakes are usually the same.

So who should I trust? You can't you should what feels right and collect people you like to work with you and go from there.

Friday, December 8, 2017

The 6 tip off how to make a release.

It's Friday so I thought I would give this kind of a tip-off how to release. This is actually things that are really basic but it seems like quite many don't know them.

I will take a real example that I have been following just because they seem to do all errors that you can do.

It started with that a friend of mine tipped the artist off to seek us out to release their new single. It's their first single, but they have been artists for awhile so they're not new to releasing music.

They send me the whole album, asking me what would be the single, even though themselves like a particular song the most. First of all, they just asked for distribution but they opened up with a question like I would be there record label. There is no chance I will sit down and listen to a whole album of an artist that just is on distribution. Sure if I have a deeper relationship with a record deal or a publishing deal I would, but not like that. Of course, this had to wait I can't just drop everything to listen to an unfinished album to pick a single.

Then came next mistake 48 hours later they sent a message asking if I had listened to the songs and maybe we could do a co-operation to release it. I didn't come around to answer that mail. And just the next day they send a third email talking about how they would master the song they thought would be the single. And it would a professional mastering, done abroad in a famous studio, their problem was that if they master this then their other single that was mastered in Sweden wouldn't be really the same and confuse people soundwise. For me, that is really a non-problem, that just made me think they were one of those technical people that can rant around how the recording was done.

Already here they had burned their bridges. I just saw that I would have my whole damn mail filled with questions  if I worked with these people. They took decisions even waiting for the answer to the question they sought out.

Then my friend called me and in the conversation, he asked if I had the chance to listen to them. I explained the situation and just to do my friend a favor I would drop all my stuff and just listen to them over the weekend. He promised me that they where nice people.

I took a look at the thing and saw direct that half the songs were in English half was Swedish. The funny part they were debating that the different masterings would confuse their audience. Well, this is REALLY confusing people. In reality, an English song has a totally different PR strategy than a song in Swedish. No mastering in the world can change that. Then I just listen to the whole album. To tell the truth after three songs I was so damn bored. Sure like my buddy told me they were really good playing their instruments and the singer had a really good voice. Their songwriting skills were like as bad as their where good playing. And for a company like mine, I rather had bad musicians writing good songs. Good musicians are kind of easy to get, good songwriters are the hard part.
I went through their social media while listening, which was really none even though this project has been going on for three years at least. Then I saw one of them just got a baby like two weeks before that. This really means that this project really doesn't have the time to get off. Just got the first child and do a pop career? That takes a really special person to put that off.

I wrote back a mail to them asking some other questions like what was their plans for this release? I got answers back a day later. These answers became the blog post "If you give me this, I will work with you". They wrote back that they wanted a release like three weeks later. No plans whatsoever of how to promote it. They thought that we as distributors or publishers could do the PR. Of course, they wanted to get out and play it's just that they had spent time in the studio to get a perfect recording. But no gigs was set.Then, in the end, they started to chatter again around the mastering if that would confuse the listeners if one was done in a pro studio and the other not.

I just got really tired. Nothing was really right. This was a hobby project trying to be proffessional. So I just told them I was not interested. I still get their facebook posts and since I have been scouting around it I follow them and just see mistake after mistake.

They wanted to release in September. One of the questions I had was why the hurry. Well, they needed to get out before the autumn because.... It was a thing in their head it was no particular reason. Now late December when the Xmas music has taken over and most press are in for nominations for the best songs of the year they released it. I guess it wasn't that important after all.

1. My first tip-off. even if you are delayed, to find a good time there is a good reason to delay the release little bit more. In this case, it's just weeks until next year and already have delayed it for a couple of months. No one is really waiting for you to release something new. Just release it in january.

I wrote in the top how there had been really no social media activity around the artist when they had spent a year in the studio. Why I remember them is because, my friend asked me to like their page. And I really not just take things off so I got their social media in my feed. This is also the reason why Facebooks likes is not countble as one person liking the band.
They went from no social media to nagging about their single release in the whole of November. On top of that they released three posts on the 4 the of November, two posts on 10 of November and so on. In week they released several posts on the smae days. Also, they sponsored a lot these posts.

2 Tip-off. You can't do that in social media. You have to post other stuff otherwise people like me get really tired of you single and won't listen to it. Also, what's the point of knowing that you release it if I can't listen to it so don't sponsor those posts? Use the sponsor posts when I can get in and listen and you can get money for it. Sure the superfans would like to know but they will get it with a normal post. And please don't just tell about the new single add some other stuff in your feed.

Then the mistake comes that really only an amateur is doing. They release the song on a Saturday. The official release day is Friday worldwide. All reviews all the playlists and all media things are built around that you release on a Friday. Release on another day and not having a really good reason is wast of time. Not releasing on a Friday usually shows that there is no real PR behind it.

3. Tip-off. Release on a Friday.

The PR is also another story. This artist does the same mistakes as many artists do just depend on Facebook and sponsor some damn posts. Sorry but facebook don't really work that way and is not in a long way enough efficiant. I just check with our artist on googel what happend around the release and nothing really nothing is written or said around it. I guess the PR was just on Facebook.

But it could have been worse. It could have been that they released their video on the same day as the single release. Spread out your post so doing that is just waisting the video.

4 Tip-off, spread out the releases so you don't have to create more content than needed, and don't kill content with releasing on the same day.

Now they wait a week to release the video on next Friday.

5. So my next Tip-off, don't release a video on a Friday since that is the official day of releasing songs the video will drown since it's already released as a song.

Then they, of course, released their homepage the day before the release day. First thing when you release something. Have your shit together. Yes, you need to have press pictures ready (nope our artist doesn't have high res pictures on their new homepage). Have it also updated with a bio (our artist have written coming soon on the homepage during a release!). Also good if you did a funnel page to pick up traffic from Facebook if you keep paying for posts there.

6. Tip-off having your shit together. Yes, have press picture ready for any PR is done. Update your socials around a months before the release and use the different things a new content. have an updated bio. And try to have some live shows booked. The homepage and its content have been done before you have any PR done. and look so everything works no dead links.

Oh yes, the live shows. Here many bands just fuck up. They are to focus on the release and forget the most important to get out to the audience. And no not just a release gig in your local pub. I mean you spend money on the recording you should spend some time to at least have around three gig in the closest month after the gig.

This is just the damn basics. After this, it's a 100 more things you really have to get going. and if you can't fix this, well don't even think of releasing music. Then you can just release for fun like you do on Soundcloud it will be enough.

Thursday, December 7, 2017

This really makes me cringe!

It's great that artist goes and do charity things and support a  good cause. What makes me cringe is when this good cause is more for the artist PR then it is for the cause.

Like when an artist wants to help refugees from Syria. Great do it! But when they seek out money to make a CD and promote so people get up their eyes around the problem and starts to give money to organizations that help refugees. I guess it would just be easier to give money directly to these organizations by telling people to do it, no take a detour sponsoring the album.

Yes, Band-Aid was a success. Still, they gave something, part of their celebrity and probably record for free, and yes they also gained PR from it and helped people understand. But if you did Band-Aid with a bunch of nobodies from a small town in Sweden that actually wants to get paid to do it I totally cringe at it.

And I see this quite often, a small artist thinking that they help but in reality just want a story and more or less shadow the cause because of their own cause.

One of my old artists made a post the other day, lashing out at Black Friday that people are spending the ridicolous amount of money on the thing they really don't need, and that is destroying the environment. At the same time, he gave out a vinyl of his latest record even though there is no tour and no stores taking it in, just for the cause that he wanted to have his music on vinyl.

I see a lot of the cringy things.

Wednesday, December 6, 2017

Vlog 6 of December, Jeevs gives information. Finnish americana and more.

Peter try to talk Finnish. Jeeves takes to information society to a new level. And when are you drinking? It's the Vlog again.

Jannes new song

And her you find the Youtube channel

Tuesday, December 5, 2017

It's like putting makeup on a pig!

I just saw a video from an artist that my friend is handling. It was an okay video or tell the whole truth, in reality, a very boring video. I know they spent a hell of a lot of money in this video. The problem is that the artist wants to be a lot of indie. They rent hell of a lot of equipment a good director and people around it. In reality, they could have done a good video with really great shots. The artist wanted a dark video like some Susann Osten vibe ( a famous Swedish director that really can't film, more like a 10-year-old with a video camera ).

It's more like the artist really don't want it to be good because if it is good someone could critic the video. Now the artist can face the critic with that that people don't understand the real message because it is artsy fartsy.

In reality, there really is no message. It's just lousy pictures done with a hell of a crew. In reality, it actually could have been shot with a cellphone. No blame on the director she tried but was forced to do this crappy shit because the artist wanted it.

I asked my friend why he let it go through? He wasn't satisfied either. He answered that it was like the artist was afraid of success and kept smashing good things to pieces. Same with songs the artist took the songs that the record label didn't vote for, and used the ones that no one really liked. And of course, the PR team hated the video still it has to be released since they spend so much money on it.

It is like putting makeup on a pig! was his word around how the PR team would try to get this to a decent audience.

I guess success can be scary.

Monday, December 4, 2017

I need the doer not the person looking for the doer.

If you meet different persons in the music industry most of them actually sell the service to find the person that will do the service. For example, most bands look for the manger that can fix most of their things. Most managers are mainly going to others to do the things. Yes, you can't do everything yourself so it is correct in a way.

But now I have found a lot of persons that actually just take money to find other persons. Like I can fix you a record deal! And then they find a record company charge for the find and then their job is done. The problem here is that these deals really don't work. They're a meant to fail.Both because the record label thinks this manger would do some job. The artist thinks the record label will fix everything, which they won't do.

Mainly because what the artists think they are paying for is the person that should fix everything, what they get is just a random company that says yes.

I also bump into many people that say that they can get stuff or do this, but as soon you start working with them you see fast that no they are talking to someone else that is actually operating the things you order.

I really want the doer. The person that gets things done and not push it away to another service. Those you should be careful and take care of. They are a very rare to find.

Friday, December 1, 2017

Doesn't matter with contacts if you don't have the story.

I just got one of these emails from different companies that distributes lists to various things like record labels, bloggers, radio stations and so on. The problem with these lists is that it's just a list. It's handy if you don't want to spend time going around on the internet to find the info there (yes all these lists contain is info that is online).

The reality is that you need the background information around an address to understand how you should approach them. Just take a list and send out a generic mail to everyone will not get you anywhere. I do that sometimes and the results are very slim.

I just help one of my bands secure a video premiere. Sure they have some highlights, but not that many they just started. But with my knowledge, I know that there is around 3 or 4 that actually would premiere the video. So I send in total 8 emails and used a submission service (yes I paid a small amount to get in front of the queue) and got 6 answers back a premier and a blog post for the cost of 6 dollars.

The trick was that I knew what was interesting for these blogs. I have been on their site looking what it looks like and have checked out how they wanted material and what kind of links and info they needed. Did I need a list for that, not really! I know which ones that people count as good and have a reasonable amount of readers. But the big part was that I knew what was making them tick.

Even if you buy the list of 3000 bloggers you have to get through 3000 pages, and if you do that well then you can skip the list you will do the work anyway.

Most of the time also why these list doesn't work is mainly since the material you send in doesn't have a story. Of course, if you put in Imagine Dragons new single to 3000 blogs asking them to write, you will get a lot of answers. Mainly because Imagine Dragons have a great story and many of the readers want to read about new music from them. Still, if you had the premiere of Imagine Dragons you can contact much better sites to have a premiere with.

Most hope that their good music would fix the problem with the story. But it's not, there is too much good music out there so there will be that you look for the story first. So here comes the chicken and the egg. You need a story to get your music out, but you cant get the story since you don't have one and it's here you need to professionals, they have favors and trusts from the first ones to start building. That is hard for a new artist to replace.

Thursday, November 30, 2017

In 99% is that your music sucks.

No there is no one that is a wall to reach A&R:s. In the 80:s yes, now no you can find them easily online. No, it's not really hard right now in the business. In the 90.s, there were multi-billion companies actually stopping you on a very low level, that is gone today.

Sure it's not easy to affect Spotify or Google. But they have services that actually let you speak to an audience.

So when artists, producers, songwriters complain how hard it is the et through its ridiculous. Sure it's hard it's always hard to get something out to an audience and that is with everything. Starting a new restaurant, yes it will be hard. Become a youtube star on a channel, yes it's hard. Making a movie is hard. If it was easy everyone would do it.

In reality, the key factor is that what you are making is crap. It doesn't make a difference if you manage to land it in the knee of an influential person. It's still just crap in that person's lap as in your lap.

It's not easy for the people that make great music either. But it usually finds it's way out. the Beatles got a no, Supertramp got a no and Madonna as well. And even without the people that actually took them out there, they would have found a way out. Because what they did was interesting and good, none of them had survived with crappy music.

So why is not the industry telling you when your music is crap? For many reasons, you might do crappy music right now but over the years get better and make excellent songs. So telling you to know that you suck can be contra productive. Also, we don't want to be assholes and tell people bad news.

Since I see all the things that we get presented so I can easily tell you that 99.99% is crap with undeveloped acts. The reason you don't get an answer from many of us or just a thank you for sending is that your music is not in the quality we search for. So instead of being offended, get back up there do new stuff and present it again until you have a product that actually works.

Wednesday, November 29, 2017

Vlog 29 of Nov, Roast Eurovison.

Peter talks about the new x-mas single by Sofia Vivere and the new video with Northlight. Then Peter goes apeflip bananas and roast all artists in Eurovision Sweden 2018. Saying more F-word then Eddie Murphy Raw.

See the Youtube channel

Sofias X-mas song

Northlight - Everlasting Sun

Tuesday, November 28, 2017

Take the world by storm!

Take the world by storm...or not. Sometimes I just see the layers this industry is really in. I just listen to a speech that a friend is doing. He was talking about a pretty unknown hard rock band like they were going somewhere. In reality, they are heading nowhere so far. Still, in his eyes, they really are heading somewhere. They got a record deal they have a manager and in my friend's world that is something and a good way to go somewhere.

Then you have the world. I meet another band really going small steps and going into Europe. They were more unsure if everything would stick together. How long would it take until they become famous? And what is famous? Here I thought they were going somewhere. But they were not sure themselves. They have everything settled like record labels, publishers, bookers and a reputation.

I meet a label person on a big label in USA also. For him, none of these bands really existed. For him, Cigarettes after sex (Indie band) was on the rise. Actually, Skott was maybe on the rise but not enough. The steps I thought was ongoing was nothing here. The perspectives of what is going somewhere are really in the eye of the beholder.

But in certain genres, they are very low and other very high.

Monday, November 27, 2017

I need to get paid.

Yes, we all do need to get paid for our work. The problem is when you expect that payment or have to invest to get out something later.

If you open up a business you have to market it. So we go back to my restaurant that I always talk about that I should open if I wasn't in the music industry. Of course, no one will know my restaurant if just open it. I need to advertise. Part of that advertising is probably to invite some food critics to a free meal. Yes, i will lose on that. I won't get paid for these free meals. In the end, though I will faster get people who are paying to my restaurant through their reviews. So I have to take a choice here start making money direct and take a long time before I have a sufficient customer base to get the money out. Or a faster way to give something away for free to bring in the money. Both ways have their faults. Give away food and I might recoupe it, but aren't sure. The long way the fault it might take so much time that I never get any salary to it.

Of course, I can't run the restaurant by my self. I need waiting staff and chefs. Of course, I need to pay these. If I do it the long run I really can't bay the full. The shorter way I can ask them to stay to hang on to my idea to get better pay if the diners come.

Imagine then that I will have a chef that suddenly one day just go over to Mc Donalds and work there for a day flipping burgers, claiming yes I need the money. I don't think flipping burgers is fun, your restaurant is better but I need the money.

Do you really keep that chef? Okay, he contributes to your restaurant but is not willing to sacrifice something to get something bigger.

This dilemma I see a lot of solo artists going on showcases. Suddenly they have to pay for the musicians because they are professionals to pay a free gig at a showcase festival. Problem is usually that if they would do it for free they rather take a boring gig on a cover band just because it brings money to the table. At the same time doing one showcase festival won't work, you have to do several.

The main thing is that these artists actually never make it. They expect payment to early. Usually, they try to get paid gigs to meet up for the free festival. Problem is that most of the money still even with paid gigs go to the pros and they just go where the money is. And you can't get good paid gigs until you have a name that draws an audience. In the end, it's a losing game.

Yes, you have a  really good band. But they cost too much and that is stopping you to advertise your product. On the other hand you pay what you get. If you have pro people they can charge money for their work. With less good people your product might not shine that much.

The thing here is usually that the solo artist wants themselves to shine and hiring well-paid musicians is mainly to cover up for their own mistakes musically. so the question comes down to do you really have to have these good people or can you build something up with rehearsal more?

Sunday, November 26, 2017

What are Musichelp looking for!

We open up for submissions again. Which is always fun. But instead of writing stuff on the homepage around everything, they asked me to go through it here on the blog since the info could be good for other purposes.

Many think it's just about a good song. Yes, you need a good song, it won't work with a bad song. The truth is that is very many good songs out there and then the story becomes the main focus.

We need a good song and a good story around the artist. What is a good story?

This is kind of tricky. No, it won't just be that this song is something that people feel passionate about. It usually circles around the artists themselves. Everybody has them you just have to present them in a good way. No, I don't care who is playing in the band. In the truth, we want to know the nearest future. Where are you heading is there any bigger stuff coming up. Here is a blog post about artist branding.

Then you say, is not that your job. No, we are looking for artists that are working hard. We are not a developing company that builds up On Direction, Spice GirlBackstreetsteet Boys band. Still, it has to have some momentum to it. We don't expect that you have played the biggest arena but have done ten gigs is kind of a must. If you just are a studio artist that looks to get more numbers on Spotify, we are not that kind of company. We are the company that builds artist using several platforms, both live, recordings and placements.

Also, send songs that are unreleased. here is a kind of long blog post explaining why.

Think kind of like a job interview. Not for you (yes we get demos with full CV.s of the band's members, fun but not useful), for the band. Like what is your career highlights, what is your goals.Yes, this might be your future job. Our goal is to have a long working relationship with our artists so yes we test our artists as well. If you only see your music as a hobby, we are not the right company for you.

And never apologize or be to cooky. And in the end, yes we are a hit company so if your genre is very odd we probably are not right for it. Think what is played on commercial radio.

Here you go back to Musichelps submission page.

Friday, November 24, 2017

Equal with a agenda.

Yes, I would have been on a course on the get more women into the music industry. And I agree it's needed. But I also disagree with a lot what is going on and many of the people that act like saints in this matter is very often working on a hidden agenda.

A couple of years ago there was a very high police officer in Sweden that worked a lot to get women into the Swedish police force and getting it more equal. Because of that, he got the nickname "Captain Dress". A couple of years ago Captain Dress was arrested for buying prostitutes and underage girls and got fired and went to jail.

Okay, that is a really tough one but I see the same pattern right now in the music industry. Many of the men that go for equality actually are stopping women to get in on higher positions. Even worse I saw one guy who I know is a real creep going out with empty phrases about men should give spaces to women and so on. The funny part is that his office is just men, and we had trouble with him hitting on girls during a tour even though he is married.

Still, everybody thinks he is a good guy. And just a couple of days ago I said no to work with his organization and my friend who had suggested them to seek me out was very confused. The problem is that I really can't tell the whole story to my friend, I just have to say that I felt uneasy about that organization.

Well, there is more to this equalization that I'm starting to feel uneasy about. I get back on it soon.

Thursday, November 23, 2017

Either you curate a festival or you follow!

A problem I see right now is the hype of a lot of things. Many festivals are mainly following different hypes of bands that will never last instead of presenting things that they would take a chance on but still be confident that their audience would like.

A very good example of this was NoNoNo. A totally overhyped band that a festival with no knowledge actually would book. The band broke through a campaign in just part of USA getting some radio airplay. That lead to a frenzy with the labels and bidding war. Then when the winning label saw what they had signed they immediately took off all spending on that band. So it was already from the start a hype thing.

The problem with the festivals is that they are not in this world. So they started to book this band. And to tell the truth the whole thing smelled bad, the live show sucked and they were famous for one song. I even warned some festivals to not take them in considering there was no backup moneywise. Several festivals went on the mine that the band canceled gigs since they couldn't afford to get there. Second several festivals got the band but the audience lacked out and they were not happy with it.

Right now I usually check if the festival had NoNoNo on the bill. Then I know if they have a curated program or just follow the latest trend of crap bands that are presented by bigger labels.

Wednesday, November 22, 2017

Vlog 22 of November about Playlisting and distribution and what you really seek.

Vlog about being on playlists the number madness and why distributors won't help you get on there. What you as an artist really should seek out. Hint, where you upload your music, is not gonna help.

 You can also follow my Youtube Channel to just get the Vlogs.


Tuesday, November 21, 2017

I guess the swedish music wonder is over!

In Sweden, we always tell people that it's so good when we go abroad with artists that the audience abroad trusts that we come with good quality music. And it¨s true they do. Still, the past year's devaluation of the companies and the fire of very good people with knowledge starts to show in the international arena. Really the band's people are talking about its still The Knife, Jose Gonzales and Tallest man on earth. Not really any new artists. The artist we have produced right now like Zara Larsson , Avicci and Swedish House Mafia are mainly work of big companies abroad and the artist is more kettle then artists. And the lifespan of these artists is very limited, as you can see with Avicci and Swedish House Mafia.

I just went through around a hundred festivals in Europe and really, not many Swedish artists are one there. The past three years has been very empty. I guess there is no growth with new Swedish artists that are genuine and not relying on fake numbers on Spotify like Zara Larsson has done. The need for a real band with real music and a real show is needed to bring back the Swedish music wonder.

And also visionaries, the Swedish industry is lacking people that take risks. Instead, they sit in front of computers try to make a formula to get artists out without any risk. It won't happen and if we continue like this Sweden will be as fun as Latvia in music.

Monday, November 20, 2017

The rules of bad companies

I guess one of the things that you get a feeling for when you work in the business is witch companies that really are not genuine. I have seen many attempts to build lists of companies that are not reall7y correct, but it's hard. Many of the companies are not doing anything illegal, they just have bad deals. Of course, the ones who work in the industry fast knows these companies, but they still have a fresh supply of artists getting into the problem al the time.

I just saw a person that claims that has very much knowledge of the industry making big headlines that she works with a company that is really famous for ripping artists off. Of course, this will make her own credibility shrink very much and it's not the first time she is doing it. The problem that people around her trust her judgment since she used to work high up to record labels years ago.

So the first rule. If peoples claim to fame is very old stuff, they are probably not that updated. In fact they might be having less info or very bad info to give you.

The company she was bragging about is a record label that gets an artist to pay a lot of money to record in their studio. First it's more money then a normal studio charge. Second, they take ownership of the recordings you pay for which is kind of morally wrong, not illegal.

So second rule. If you pay stuff to the record label that they are benefitting from, well there you have an error. For example, you pay for the recording is kind of usual, but not in their studio on their premises. Also paying for their PR work and stuff is also a way to rip bands off.

Of course, if you hire someone to make services for you that is okay. The things are if they keep the rights for the recording and so on. In a service, you still keep the rights.

The third rule is who owns what. In most of the cases, they put in codes that belong to them and bring in money from different sources that artist usually doesn't have an idea of existing.

So rule three, use your own codes if it works.

In my case I will just get rid of the person in my network, it's obvious that she is not well connected in the business any longer.

Friday, November 17, 2017

Maybe your are not the right person.

I worked with a band couple of years ago. The band was on it's way up, things were going well. In this case, the guitarist thought himself to be the person that created the sound of the band. He had kind of a big ego so many times the band had to change things because the guitarist thought this and that about really everything from the look on the cover to the sound to the places they should play on, he had an opinion about everything. The opinion usually leaned on the indie side. It was a lot talk about sellout and corporate gigs and stuff.

After a while, we got good feedback from a record label and they signed with that label. Just shortly after the label had been on several shows and talked to the band I had a meeting with them as the publisher.

They were asking questions who wrote the songs. I always got them from the band with an equal split so I told them I would investigate it. And when I was doing so I found out that the bass player wrote the most of the critical stuff but the guitarist took credit for most of the work. On top of that was also that the bass player felt overrun by the guitarist all the time with the cool ideas he had himself.

Of course, the guitarist claimed that the bass player ideas were just rough things and his polish to them was the thing that made them shine.

I went back to the label and described the situation. The label said direct, we thought it was in that way. They had got a hold of a demo done just by the bass player before the guitarist had a chance to get to it, and they thought it was brilliant. They realized that the potential for the band was much higher if they sacked the guitarist.

Now you have a real trouble. The guitarist who thinks he is everything should be replaced. In the end, he was fired but with a lot of struggle. Also since the label knew the capacity of the band they didn't do so much as long as he was there. Not until it was solved they showed their true capacity and got the band to a quite good reach in the world.

I had a meeting with the A&R on the label last week. He is now working on another label but he brought it up during our meeting. He said that they had seen that all the bad decisions came from the guitarist but couldn't bring that up with the band. And then when the demo came in it was so obvious that they had to react. The sad part was that it took time to get rid of the crap stuff that it slowed their career for at least two years.

I find this quite often in bands. It's not the industry that holds them back it's someone holding them back within making decisions that they really don't understand and have a thought that they are the greatest thing ever happening to this project. And history is full of stories about a change of people that made the difference. It's not always the people around it can be at the core of the things as well.

Thursday, November 16, 2017

If you push a release, and why.

The world does not circle around you as an artist. This scenario we got quite often, once a month at least. And it's the reason why we tell certain stuff when you ask.

You want to release a single a certain date, let's say 25 of October. This conversation is held 20 of September. And we say okay to that date even though it is a bit of short time to do all the PR. The song is not ready but will be recorded the same week.So you guarantee that it should be ready by the end of the week on Friday.

For a while there I actually said to artists that I wouldn't set a date before we hade the master and cover in our hands. But that made them go crazy around that they didn't have a date. So we left that idea.

So on Friday, the artist called us up. Well, the mixer guy got the stomach flu and they need other things to put on. We will just say okay, what can we do. Another week goes by. The things that are added went ok. But now the mastering engineer can't do it until next week. It goes on like this in all cases. Suddenly it just one and a half from the release date.

Suddenly a stressed out artist calls up and promise that you will get the front cover during the day. Your reply is though.
- No worries, the release is in a couple of weeks.

- What, says the artist. We have booked a release gig on this day.

- Just treat it as a normal gig. You don't have gigs just to release a song would be kind of few gigs then.

- But I told the fans on our socials.

- Well tell them to wait some weeks.

The reality is that since all these people fucked up, we can't just drop everything we had planned to fill in. In some cases, we have been forced to do that and the result was not good. Then the artist comes in later and claimes that the pr wasn't any good etc and really don't understand that it's because the artist from the beginning didn't kept the deadlines. That is the reason why if you get a week late, yes your release date is pushed a week.

Wednesday, November 15, 2017

Vlog 15 Nov, Jeeves returns and I go to party's.

The life in the music industry. Jeeves comes back again with ice cream. I go to the publisher's music awards and on a music party and a home party. Build a studio in the living room. And remember it ain't over until the fat lady sings.
#Jeeves #DIY  #Awards

Tuesday, November 14, 2017

X-mas music comes in September.

Every year the same thing. Around the last weeks of November, you get stressed out people trying to release Christmas music. You know what the deadline for radio was two weeks ago. Another thing the deadline for Spotify was last week. So you are already too late to get the music out if you release it the last weeks of November, more look to do it last week of October.Take the song you where doing and just release it next year in time.

Also, have in mind that only every ten years a Christmas song is really added on as a classic Christmas song that plays every year. The odds that your x-mas song will do something is very slim. So coming up with a good song in November and record it to give out to Christmas is really not a good idea.

Monday, November 13, 2017

They screw you in the drivethru!

I'm pretty fascinated by the artist that seeks a contract and then when they get the contract on the table takes ages to answer on it. It's like the hunt is just to get the paper, then sign it and get on to a good co-operation seems it's not in the plan at all.

In reality, the contract is just a thing that regulates the co-operation but it has become some kind of mythical.

And most of the time they are looking for things that can screw the artist over. You know what were the music industry really butt-fucks artist is on the online services where you really don't read the contract and just upload the music. You feel some kind of security just because you can always take down your music from the platform. As we all know if you upload photos on Facebook or Instagram they actually have the rights to use the pictures in other things. They also have the rights to sell stuff around your person, information. Right now many companies are using this and some other good schemes to lure money of artists. The contracts that come on paper is usually kind of fair since they are made to be right, it's the other ones you should be afraid of.

Friday, November 10, 2017

The Music publishers party!

Yes today is the Swedish publisher's big party and it starts 12:00. And I'm excited. This is the best party in the Swedish music industry. So I was thinking to update this a bit later both with a Vlog and pictures. So come back during the weekend.

Thursday, November 9, 2017

It's like a rocket, how high will you fly?

I many times compare an artist career with a rocket. You start off and this rocket will take you as high you get, and it's straight up. It's never a long ride.

Compare it be in Eurovison song contest. You are a unknown artist. This show can take your rocket to explode in a great stars with colors and a band like it did for ABBA. Or it can it can go just a small way and then the light goes off.

This also goes along with all careers. When they rocket starts you just hang on to it and goes along with the opportunity it gives to climb higher and higher. Soon as you stop or starts to say no to things then the rocket stops and starts and there is where your career will end. The likeness that it later will go higher is very unlike, yes it happens but that is so rare you can never calculate on it.

I'm listen too t.A.T.u right now. I pretty telling example, they got a rocket shot with "All the things she said". A couple of years ago I got a suggestion to work with one of the girls solo careers, of course we said no the rocket took them up but they followed with it down.

So when an artist that is not a superstar saying that it will take time off it's certain that this is the peak in the career. Most of the time this happens is when the career goes outside their own comfort zone like going abroad, an suddenly have to do some of the things once more and have a bad confidence. Many have stopped right there.

I guess the right way many times is to break abroad and bring it back home, seems like a easier way.

So hang on to the rocket and just ride it.

Wednesday, November 8, 2017

Vlog 8 Nov about traveling, secrets and Jeeves.

New url, Jeeves takes me out on shopping. A backstage visit on Shockholm, and our new pumpkin showoff.
#Traveling #Jeeves #DIY #Pumpkin

Tuesday, November 7, 2017

I want it all!

Yes today video really says it all about the topic. Freddy Mercury really know what he is writing about in this song. Literally saying all the stuff that and artist wants.

The problem you can't have it all, and specially not now. The career is never straight forward and your choices will almost never be right. The thing in the businesses is to survive all the struggles that are coming against you in a smooth way.

No you won't get the perfect lightning or the perfect sound on your first show on the local pub. The question is can you make the most over the situation to overcome it. Is your show so good that the audience really don't care if the sound is a bit dull

The thing is that you can stand up for the things you have released years in ago without being embarrassed, and no you always will be embarrassed by your old shit the solution is not to lock everything in a cupboard.

Yes you will do a shitty deal. Still it might the way forward. You have to ride it out and know what you are looking for.

In most cases it's about saying yes and try stuff and minimize damage along of the way. Thinking that you will have a perfect smooth ride is just the  most stupid things you can ever do.


Monday, November 6, 2017

Don't ask for direction to a supermarket in a supermarket

One of the more annoying things you can do is ask for help to find people doing the same thing as the person you ask.

I mean would you go into a chocolate store asking for direction to another chocolate store with the question "do you know where you can buy chocolate?", or even worse if the clerk know someone who is better? I guess if you are crazy or don't know better. Still most people would go out start their smartphone and google chocolate store.

I'm amazed that it seems not to work here. If you turn a artist down on sent in demo or in conversation. The answer back is quite often "do you know someone else that can help us?" I just turned down probably for a reason and now I should help you like a manager to find a new one to test your shit on.

The problem becomes that I wouldn't want to send good contacts something I don't take in myself. In certain cases, like you come with great country music and I can't do anything with it and my best friend has a great country label, sure i would recommend that. Sending crappy pop music to other pop labels, nah that can get me in a bad position.

Second the no is probably not that it was not fitting, the product lacked something and that almost 99.9% of the others would say no to as well. So i would not do you a favor by sending you along.

The worst ones is mangers that ask for favors that really they should do. I got the other day a question from a manager if I could do him a favor and send over my list of media people, and if  I had a good list of labels that would be appreciated as well since we didn't take in his project.

The worst ones is when they come to our PR department and want us to do PR for something and we don't have time or really don't want to work with it and say no and the question back becomes "What should I do now, you have to fix something for me". Like it is my problem that you where turned down so I should find someone with lower standards to get your work, just because you pay down't mean you can get the services all time.

Friday, November 3, 2017

Don't plan to much!

Right now I get bombarded with people that want meetings to plan stuff. One of the big jokes we do between record labels is the urge to plan all things. Sure, don't get me wrong, you need plan stuff but I just wonder how many meetings I'm mainly sitting there and plan stuff that is out of our control.

One band, I remember in particular was masterminds on that. They always wanted meetings to plan the future. The first one was okay we made up some lose strategies. Yes lose everything in this business is changing very fast so whatever you plan around a release usually change pretty fast since it goes in different plans you couldn't expect. On the second meeting a week after really not much had happened, they still were in recording mode. On the meeting a two weeks after it was still there, same things just that the recording was done. After a while, I realize all these meetings was merely just to keep the dreams alive. They wanted to paint up the picture of what was coming with this single they were recording, and it was in the best way of meetings with the record label, manager or publisher. The meetings really didn't lead anywhere or any good decisions were made.

In the end, I just got tired of just wasting my an hour of my time so I started to create stuff to make things happen. Then it all came to a halt. Suddenly there were things to do not just talk. Then it became an issue. Things need to be done that was not fun, the fun was talking about it.

Then you have the meetings where people want to have meetings just to ask you what is going on. These are the meetings that we usually joke about. Mainly it's when the artist has released something and comes in the meeting thinking that we should focus more on radio for example. The thing is that of course we already sent to radio and no they were not that interested. That we would focus on it won't help a shit all the people that need to know already know. What happens is that you then throw into the artist what are your planning, what gigs or things are you ongoing so we can update the radio with that information? In 95% of the cases, they don't have anything. What happens then is that the artist thinks we don't do our jobs but in reality, we mainly see them as idiots complaining not understanding what is expected. The case is that the artist or their representatives think that they know what job we are doing and have easy solutions to really complex problems. These meetings are really pointless.

The meetings are really when something is happening. The artist get booked to a big festival and PR is needed to update the media, that calls for a meeting. Or the artist has sent new songs and pictures and want our opinion, that could be a good meeting and we can update how we should proceed.

Thursday, November 2, 2017

You have to do it several times.

Don't go for the myth or believe that one time is enough. It's not enough to play on one showcase festival. It's not enough to just visit another country once. You have to do it over and over again.
Same with meeting people. You have to meet them several times before you do business with them.
It's not enough with one release it has to be several.
You always has to prepare to do things several times. Do it over again, and reinvest in different projects. So when you start have a budget that actually supports to do it several times. Do it once and you can probably skip doing it.

Wednesday, November 1, 2017

Vlog about tip-off how to release music in the correct way.

Why not rush releases. Tip-off how to release music in the correct way. How to get people NOT listen to a song. How much time is needed for a release?
#Tokyo #Release #DIY

Tuesday, October 31, 2017

You are not that big, size matters.

It's never too small for you. This is maybe the biggest mistake to think something is too small. I'm going to a smaller conference in Sweden. I got called up by a local artist for some advice. Since I know he lives very close to the conference I ask if he would be at the same festival. No, he thought it was too small and wasn't worth going to it. At the same time, the artist was in desperate need to have a meeting with me, and I was a speaker at the conference.

He laughed and that was a point, but we could see each other outside the festival before or after my speech.

The problem here is that before he spoke to me he had ruled me out as "too small" now it was just someone telling him to contact me and he realized that I was a person to meet. In reality, most of the speakers were good to meet. In fact, some have rather big an cool projects going on, just the artist doesn't know it. And since this is a small conference it would be great opportunity to really grab the speakers and get a better network. Really nothing is too small, only people who can't see opportunities.

Monday, October 30, 2017

PR Agents, is it really worth it?

I was speaking with one of the record labels we are working with. We discussed a new release and what kind of Pr work that should be done.

- I really don't want to hire Pr agents in all the territories. In fact, I want to use them as less as possible. It feels like they just take the money and actually don't get things done, said the label.

And yes that is the case many times. I just studied a friend's release. He is giving out a record more for fun. But he hired a PR agent. Sure the record is a hobby project and they don't expect massive exposure. They got recommend to a pr firm but a friend but called me up to check references.
This Pr firm is mainly one person. It has been there for years has some big clients but really don't do any bigger noise for its clients. Still, I can't say it's bad but you probably would get more and cheaper services if you combined ads and some smaller services where you can send to blogs.

The biggest thing is that the firm also has some management work. When you do management it's usually when you really like a project. So for, hat you go with all your resources. The problem was that even when the PR firm has a favorite project these bands never got any real good exposure. To be honest it was what the label was talking about. No real results.

I told my friend that, but he felt he didn't have any choice so he went on.

They released a single really getting nowhere. Spotify around 3500 streams two mounts later is not that good. A think a student radio show had the song in a list for a week.

Now they album came. All that I can see on media is an outlet where you get covered as soon as you do a pressrelease. Funny thing is that I don't find their pressrelease in the official channels. In reality exact why the label feel insecure to hire PR.

There is a lot of these PR agents out there. In reality the good ones has booked gigs with labels all time so the ones that are open for single projects are usually not able to create any things that really matter. What we give for free service to our artists on the publishing side is better than what a expensive PR agent can provide.

Thursday, October 26, 2017

Travel day

So I leave Tokyo and I'm going back to Sweden to be on a panel on Rookie in Hultsfred. I really like Rookie it's a nice festival and it's great to see the future in the musicindustry.

Tuesday, October 24, 2017

To many projects?

This is not really something that I have an answer for but I see some problems with it all time. Many bands have side projects, they always tell you that ohh this project is the one we are going for. Well, at least the head person will tell you that. Then you can feel that the other persons sometimes are burning more for another project.

So should you let the members have other bands and projects. Metallica is a band that is not letting you have another side project. if you are a member of Metallica you are a member. a reason why former bass player Jason Newsted jumped off after years with them.

The good part of this move is that you won't bump into the problem when a side project goes well and the main act dies. So was the case of Millencolin. They all played in main projects like Seig menn, Charles Hårfager, and Kung Pung. Millencolin was just a side project. Today it's the main thing. They still have side projects but Millencolin is the main one.

Then you have Queen that let the members have really many side projects. Just so that people could get expressions of their art.

But I see a problem when you are on the baby steps of a band. It's not unusual that I work with artists that actually changed names four times in four years and switch members. The problem is that they change project so fast that if something is going ion it won't be since they already have changed. You can't expect that the project will be at full speed all the time and as soon it calms down a bit you change project. Chasing your dream like that will just end you to make a lot of projects that lead to very little to none success.

Monday, October 23, 2017

Are you doing a release or a facebook post?

Right now that is a good question? Seems like most people don't realize that PR takes time. When we work with record labels they usually get up to 10 weeks before to make all the PR stuff that is needed. Okay if you are not famous 6 weeks is enough.

When I get people telling us that they need the stuff on Spotify the next day. They really know there will be no what so ever PR done around that release. The only thing they really do is making something happing so they can do a Facebook post around that they released a new song. if you are lucky they also sponsor that damn post. Still, it's a very expensive way to make Facebook posts.

The funny part is it's almost people that think they are professionals who do this. Most amateur at least uploads a week or two ahead. The fast ones are usually studios and other people claiming to know how.

These people are mainly the reason why the music industry is mainly going from an industry to a hobby.

Friday, October 13, 2017

Wonder why.

Ever wondered why you do stuff? Why are you playing music and don't get anywhere? Creating stuff that no one cares about.

To be honest even the most successful thinks that. I think that many times. Laying in a empty hotel room somewhere thinking why am I doing this?

Then a message comes in to the phone. A friend wants a meeting when you are in the same city. Suddenly I just realized why I'm doing this.

It's a matter to hold on.

Thursday, October 12, 2017

It's a marathon not 100 meters.

You really have to be persistent if you gonna work in this business. I just saw another prospect throw in the towel.
A typical example. He came in three years ago with a lot of enthusiasm in the belive that he could make a change. Fast opened a recordlabel signing some bands. Then expand it to management since the recordlabel couldn't bring in the money. Run around like a sick rat promoting this band. Of course the first band you do almost never make it. In reality the band is good not excellent. Start then with side things like Pr services and concerts, in reality just make some money on anything. Then comes to the delusion that the musicindustry doesn't give you the chances you deserve. Then run in the wall and become sick of all the work with a hopeless project. Comes out on the other side gets a job that has some music but really not. Like working for the government making camps for children that like music or sitting in the reception on a PRO.

I see these a lot. We call them rat racers. Right now a majority of them are women. Have no answer why. The thing is that they wrong is that they want to get everything fast. Getting to the point where I am in a year time (took me 20 years) and then in two years become Tony Mottola.
You have to hang in there to succeed. You have to take the years until the network is strong enough. But right now to many want it to fast.

Wednesday, October 11, 2017

Tuesday, October 10, 2017

Know your favour

I have been seeing lately people asking stuff on Facebook. In reality they ask for services that people sell for free. It can be things like can someone give me advice how I do a funnel page or do you have contacts to UK publicists.
Sure I would help you if you give something back. But most people asking for things like this is newcomers that can't give something back of value in the position I'm in.
These also want to create clubs or meeting spots where they think the information flows. Reasently I have bumped into many in the level where I'm in that is really tired to give info to these newcomers and want us to start a club for a higher level. Problem is just to know how to measure the level.
Yes I used to help newcomers but like the rest I really growing tired to help out without even a thank you. I will be really picky who I will go along with.

Monday, October 9, 2017

The audience search they way you search!

The most pointless things you can do as an artist is just looking so things look alright. I don't know how many times I get calls from people want to change things on Spotify (or other sites) so they should look good on just their device. It can be all sorts of things they think should be there like a photo or bio.
The tragic part is that they think people won't listen to the songs if this piece of information is not there. Or the picture looks a bit out of shape.I can't really see any audience saying: Ohh the picture look awful so I won't listen to their song.

One of the key ellenments is iuallay that the artist that goes around complaining of small things like this is the  ones that dosn't have so much streams. Reality behind that is two things.

One is that they spend all this time fixing things that really is not necessary instead of taking the time to promote the song so people actually listen to it.

Second is thinking since it's wrong doesn't spend the time to promote it to the audience.
In both cases the end results qwill be few listeners and that they blame on that the picture is a bit out scale.

Same with genre. Ohh we went to be in Country/metal/jazz fusion. The genre is nothing to care about. I have never met anyone that actually goes into Spotify and look up pop and start to browse through all the things that are under pop ( i don't know if it's even possible). So stop being a dumbfuck around genres. In reality you can almost put it under anything. The only thing the genre is doing that some site that only holds a certain kind of music won't pick it up. But hey if you don't do that kind of music. Nobody care tat you are not on that site.

You know what, good music will find its listeners if someone is talking about it. That we have seen with songs that people try to hide. They still find them.

Friday, October 6, 2017

Don't let them treat you like cattle!

Listen to a speech by Paul Pacifico who is the head of AIM. he said that the tech world is mainly coming into the music world saying, ohh we have a solution for its easy. Thinking that they who have been there for 3 minutes can solve the problem the industry had for 20 years.
After they tried they come back with what Donald Trump is saying here.

Yes, they did all his pre assessors knew it was that hard. Otherwise, they would have done it. In fact, Donald Trump making an ass of himself telling the world before this that solving the healthcare system was easy, can't be that hard. Then coming back a half year later tell you no one knew how hard it was.

Like there was something new that the systems of copyright are complicated. Yes, they are and no small app will just solve the problems.

I get the same feeling with the tech  music industry right now. They come up with ideas that we had 10 years ago. Abanded these ideas since we now know it's too darn complicated. The one that they are presenting and tell you stuff like we will help artists, they build in a way so they rip off artist their money.

Really! Who doing that, you wonder. Well any tech site where they force you to use their IRSC codes is stealing your money. And it's very common because the tekkie thinks it's an easy way go around a much bigger problem, who is owning the master and can IFPI handle so many users?

I won't get into the bigger problematics on the ISRC codes, to not be fooled get your own codes, never upload on a page where you can't put your own codes ion and you are fine.

The bigger part is also that the tech companies treat the artist like cattle. They build their platform like all the artists are the same, which they are not. It's would be the stupidity that everybody looks at companies in the same way. There is a huge difference in needs at the U2 head office then the local band from Dublin. There is a difference between Google problems from the local grocery stores. Still, the music tech acts like they re all the same.

They never build on the subject of one artist. Just a mass thing of the artist. Like a herd of musicians. Right now I more than ever hear the crying help from musicians looking too swift through all there sites that are coming up with ideas that should solve the problem to reach an audience. I guess the future is in the tech companies that will get the solution for the artist on a personal level. Right now they are kind of few.

Thursday, October 5, 2017

The showcase shows if you are proffessional.

I heard a story from a guy touring with the reggae superstar Peter Tosh. They played a big show in Italy. Suddenly the power went out. There they were standing in front of several thousand people. Peter then took out an acoustic guitar and told the audience to be as silent as possible. Then started to play songs acoustically from the front of the stage. He did this for a couple of songs then the power went back.

That is the professional way to do it. When the obstacle happens you just go around it. The artists that have been papered with usually can't really do things like Peter Tosh did. They are freaked out if anything is not in order and the sound needs to be utterly perfect for them to do their thing.

In reality that is actually a sign that there not good enough. They try to hide behind a manager that demands different stuff that really is not necessary.

That is why I like to see an artist get into a showcase where it's only 10 people in the audience. There is a struggle with the sound and not the best stage. If they can master that, well then it's no worries that they can take on 50 000 people on Madison Square Graden with perfect sound and stage.

It might not be fun, but it's a good test if you have the skills to make it. And the understanding to know what to do.

One of these moments was when we played at SXSW with You Say France & I Whistle. We got to the gig place and the drumset that supposed to be there was just a mess. The floor tomb only had one leg. Instead of start nagging and drag out on the misery, the drummer instead went behind the bar got a box to put under the drum to solve the problem.

Wednesday, October 4, 2017

Vlog revealing nothing or?

No releases but a lot of rumors about different things.

The link to send music

In the head of an A&R blog


Twitter: @peterastedt

Instagram: @peterastedt


Tuesday, October 3, 2017

They will steal your ideas as you steal theirs.

Nothing is really new. You steal to do new songs or inspired that they sometimes say. Same with clothes and stuff. The funny part is when artists get their ideas stolen back from someone. Many times I have been in situations when they steal back and the artist gets really mad that they stole back the things they stole already. Instead, you should be proud someone took something you did and get so inspired that they wanted to create out of that idea. Yes, I know there is a problem if it is pure piracy a totally bootleg, that is not okay. But sometimes it's kind of fun.

The Magnettes found their clothes being copied by H&M in Sweden the other day. This is from an H&M store in Sweden.

Yes you can really see where you got this from. I mean even the name "Witches". The Magnettes is creating something new so they mainly laughed about it.

This is also one of the things you wonder. You Say France & I Whistle released this video on 5 of March 2012. 

Imagine Dragons released this one 10 of December 2012.

I don't know if the director for You Say France & I Whistle stole the idea from something else. But I don't think so. The video was about that You Say France & I Whistle stopped having the stuffed animals on the stage and killed them. What I know is that the "blood" was a new effect coming out.

Monday, October 2, 2017

Vlog about Influencers and Algorithms

A VLOG about two very fancy words like Influencers and Algorithms. Also, check out witch band really SUUUUCKS and why the computer really can't tell the next thing.

Facebook Twitter: @peterastedt Instagram: @peterastedt Musichelp

Friday, September 29, 2017

You don't lose on the delay!

I have been working on a song that got stuck in the system for a couple of days. It got me thinking when this happens and you don't have a great person behind it. In the case I'm on right now the artist is great but I have meet worse cases.

Errors always happen. You can't get around it. If you release on a certain date and it won't happen well it's not good but not the end of the world.
Many times you get from the artist when it happens that it's so important with this release and now they have lost so many people not listening to it.
This argument is so bloody boring. People won't be, ohh it's not out 5 of September I will never listen to that song. And your old stats show that your past three releases have not gone over 1000 listens on Spotify and you have 16 followers and 50 monthly listeners. I don't think this release is so special that it would draw a million streams.

Many big bands actually use the tactic of just release the song and let the audience find it.

But we had a release party and it was not on Spotify. Well, that is also kind of dumb, you had the master play it in the speakers get the email addresses and send a message to them when it's up.

Yes, turn all the delay to your advantage instead of acting like a victim.

No, you didn't lose several thousand dollars on that release being delayed. Don't give me that crap.

Thursday, September 28, 2017

Another tech startup, with no solution?

My friends were posting about another tech startup in the music business. This time on the live side called Gigital. The story is that they want to revolutionize the live industry.
Telling that the live industry is very closed and immature and not digital friendly (i can actually agree on this in certain points). Their solution building a site where booker can find bands to book, with a more approach to dating and more open numbers of what they artist cost.

I have seen this so many times before. One of my hobbies is to go on startup conferences and get shirts from companies that really will fail. I have a wardrobe full of this t-shirts. My favorite is Glomper, an Instagram with different filters, I wonder if they still exists?

Several companies had this idea, some of them actually with the same idea is already out there. In fact, the idea is around the same as Gigmit, Bandwagon, Bands in town, Gigsalad, Sonicbids, Music Glue, Artistivity, Bookmyartist and then I know at least four Swedish ones. And really no one of them works.

One of the features was that you could see the social numbers of the artist. Right now since several festivals going down after trusted that the social media numbers were good, it's not the right way to point.

They were complaining that it's all built on networks and emails and that the artist agencies is holding everything and gives out different price tags. It's true they really do. But sometimes in the artist's favor. This is a way to say no to gig you don't want. You get a gig that you really don't want. Okay, you are not booked but it won't be that nice. Still, if the price is good enough you do it gladly. Many times that is what it is you tell them to give me five times more and they say yes and you do it with a smile.

But they are up against a bunch of other real problems. Sure when I meet Spotify 2007 they were up against an even bigger problem. Same that it was several others on the market. I really hope they make it and that I can get a t-shirt that will have in the pile of the companies that actually went on. My Spotify T-shirt is kind of alone in there.

I'm skeptical but I hope for change even in the live area. and I hope they pick up the small things that need to change to get a revolution like Spotify did. Put Gigital on your mind. I think they have some new solutions inside it, not like many of my T-shirts that had no solution just an idea.

I will follow this project it will be interesting, despite mine negativity.

Wednesday, September 27, 2017


 A Vlog about Dog Rescuing, Mondo NYC, Eurosonic and some more

The link to send music

In the head of an A&R blog


Twitter: @peterastedt

Instagram: @peterastedt


Tuesday, September 26, 2017

If you think to long the oppertunity is gone!

I had an artist that we are discussing a contract with answering very fast and very surely on the corresponding we have. And that is really good, but it made me think of all the times when I had artist miss out on opportunities because they could never take a decision.

Okay, I understand that when a contract comes on the table it's quite a big thing for an artist. I'm dealing with contracts almost every week it's not that special. And I also know that this contract is just a piece of paper and doesn't mean a shit until you start doing stuff.

So when artists are looking over a 2-page contract for two months you start to lose interest in them. You are thinking of the more serious problems you have to take very fast decisions on along the way and if they are sitting löike this and just think, well then I really don't want to work with them.

At the same time, you don't want the persons that just go straight ion and just sign the deal and doesn't understand what they have signed. they can be equally bad to work with.

I guess it is a bit like a job interview. You don't have all the time in the world to say yes and don't propose to start tomorrow if the job is scheduled to next mouth.

My record was a band that I sent a contract to and they wrote back eight months later with a lot of comments what they wanted to change in the contract. I never answered them back. Two years later I meet them again and they still thought we were in negotiation.

Monday, September 25, 2017

No sites makes you famous

If you are an artist going up and build a fanbase the people that you need will find you. That is pretty good advice. The error many do is to instead of looking for an audience is looking for an outlet that has the audience.

I guess they think it goes faster but in reality, they are spending time on nothing. If you are using Bandcamp sure do that, but use it. Not just put up an account and think people will find you. In my opinion, Bandcamp is kind of stupid. But when you use it and drive traffic to it might work.
In reality, you might have the same success with a homepage and then you own your clients.

The sites you really should not go on is the ones that want you to upload your music and suddenly you can be famous. Especially the one that you have to pay to get to industry people. I have spoken to may industry people both people who not use them or use them but both say they have never found anything out of these sites.

In reality, you have to get out there and fight to get recognition and in the end actually, deserve that people recognize you. Now so than ever.

Sunday, September 24, 2017

Vlog about how Spotify is pissing on their artists.

A Vlog about how Spotify are pissing on the artists according to a journalist.
Also about send in music.

The link to send music

In the head of an A&R blog


Twitter: @peterastedt

Instagram: @peterastedt



The article (just in swedish)

Rockit Gaming

Friday, September 22, 2017

Fake it to you make it

You can usually see this line "Fake to you make it" and it's the truth. Okay, sometimes it feels wrong to blow things up more than it is. Still, you compete with others that blow smaller things up much more. In the whole competition that is the rule and all the people that read this messages takes things off so if you don't boost it well then they take off their percentage of the not boosted part.

It usually better if someone boost it for you. This is also true. One A&R told me not long ago. Yes it's good to know people but it's even better if they know you. What she means is that if I tell you I know someone and you ask that person around it and they answer - ohh yes I know Peter very well.
That is worth much. So yes if someone else tells is better. But in many cases that is not gonna happen so you have to do it yourself.

One person told me what the limit is when it goes from boosting to a pure lie.
- Well if you sit and eat ion a plane going over Washington, you are having dinner with the president. All after that is lying.

Thursday, September 21, 2017

Do we have a deal?

What really annoys me is when an artist is trying to change a deal just because things have changed. Imagine I get to you with a great new company idea. I will open a juice bar that serves a new juice of an apple and a pear that just got on the market. I need money to open the restaurant and to the PR. There is no safety that this new apple and pear will even take off, in fact, the first tree is just ready to get fruit in a couple of months. But you need the money now so you have to take a risk that it will work.

The more money you put in the more percentage you will get. So we strike a deal that you take 50% of the risk. The part you will do is also shouting about on the social media since you have really many followers and do some work in the juice bar for no payment when we open the bar.

Everything is fine and the juice bar opens. And the apple really takes off, it comes out it's really healthy and everyone wants it. The pear is going okay, but not as good as the apple which is a success.

The money that you lent me is got back to you. But no profit so far, you will start getting profit from it. Then I come back and start talking about that we should change the deal. You can still get a percentage of the pear part but the apple, well it was my trees and you already have gotten your money back. We should change the deal.

Not nice huh. I mean you took a risk just getting me the money and now when we finally get some I want to cut you out?

This happens all the time. When you then say no they go around and tell that you are the evil music company. You invest in their record and then when you get a hit they don't want to give you the percentage that we agreed on. That you took a risk, well you knew it was a hit so it was no risk. All that work you did for free since you calculated to get it later. That free work was just for fun.

Wednesday, September 20, 2017

Vlog 20 of September

Okay another Vlog, here with topics like What picture does The Magnettes hate? The Orb, Shockholm, Reeperbahn, Youbloom and Swedish radio.

Look what you have.

Sometimes it's easier to work with an artist that has been on a company that didn't deliver. Signing a new artist that really doesn't know what to expect is much harder. They build up fantasies around what you should be able to carry out for them. Also all the time the grass is much greener on the other side.

One such case was a group that I know who was giving out on a smaller indie compnay. the company did a  great job witrh them,. But what did they have to compare too? One day a really big manager came by and loved the band. They get signed with the manager. His point was to get them to a bigger company and spread the music.

In my eyes, they were not that commercial to even do that. They were more likely to have a good time on this indie company.

Well, the manager found a small thing in the contract and used it in the worst way to get the artist from this indie label. Of course, this was done with the concent of the band so no blame on the manager.

Then they signed with a big label, released an album that really went nowhere. Then teh big label was not that intrested in them and they still had an option. Less and fewer opportunities came in and the manager also grew tired of them. In the end, nothing relaly was going on and they fired the manger.

After that, they went back to teh indie label and tried to get them to release their latest album. Ot course the label was pissed and just told them to get fuck out of there. The band in the end now has no outlet and really not exist that much.

Sure the grass looked greener but in reality, it was a dead end. Same time they took a chance and lost it. I can't say it was a bad decision but I would have done some things in a safer way.

Monday, September 18, 2017

Too much DIY will kill you

Too much love will kill you. Well to much DIY can kill your career too.
But how much is too much? Some DIY is necessary to even become a good artist. So where to draw the line to find a professional to get your stuff in the right direction?

This discussion is really not easy but the last couple of days I bumped into quite many of these with a bit too much and the mindset of keeping it that way. The reality is that I see so many mistakes and loss of money while they haven't even got the rehearsal room in the basement.

Sunday, September 17, 2017

Return of Vlog

It has been a couple of good days in Barcelona on Future Music Forum. New friends and new views, old friends as well.
I guess the idea that gets the blog in a new light was during this conference.
I finally will make it also on Vblog. Yes, I tried two years ago. I didn't have the tools and formats ready back then. Now I have a better idea and a better overview. I guess I also found the solution to the biggest problem that I had with it. So I'm really hyped to take my little project to a new level.

So get out on my Youtube channel and subscribe. I'm aiming to release a new Vlog every Sunday. 
Here is my first one.

Discussions on stupidity.

Over the week on FMF I have heard so many of the issues I have brought up in the blog. Even that these stories are going on at higher levels.
One time we got into a battle who had the dumbest artist issue. I didn't win.
I less and less believe that I one day will see the Diy totally self-made. And start to more see that to much DIY is actually not good for the artist. Well, I have a bunch of new stuff coming up soon from this conference.

Tuesday, September 12, 2017

We will test you!

In bigger corporations they test their next employees, severe tests are usually done to get a good placement into a company. Why do people think this is not applying on when you seek out artists?

I mean in many cases you are gonna work with this artist for at least 10 years or even more. Do you really think we just take the first best that comes in the door with a good song?

Would you be late to an interview meeting with a company that you applied for a job? I guess not. Same here keep the times. And yes we work office hours so starting that you can only take meetings on Sundays between 2 and 6 when you have your rehearsal time, is really not a good opener.

Or even better call in and just ask them to take it another day since you are busy. Just forgetting that you are the one who applied not the opposite around.

Your first day on the work and you start by refusing to do some of the day to day things with the words "that isn't that cool". I guess they won't keep you after 6 months of trial period.

I guess phoning in a week after that you don't come in on Monday since you are spending time with your partner on a weekend trip to Paris and just want to extend that.

We bump into this all the time. I just wonder how many careers have been blown by idiot decisions.