Thursday, July 27, 2017

Never apologize

Yes we are in the demo week in the blog. Taking out issues that we see from the demos we got in. Since I had several friends over drinking beer listening on demos I also got the most comments on what they thought failed in the presentation or music.

You just look strange when someone is writing: This is not our best song we have better ones.
Why the hell don’t you send the better ones? I guess the answer would be that they are not recorded Fun fact is that all artist whenever you talk to then yesterday’s song they wrote was the best one in the world and the song you are promoting that was written six months ago is really not that good any longer, even though it was the best song in the world back then.

Back to the point, never apologize for what you send in or the presentation. In most cases we overlook that if you don’t point it out, but when you point at it with your whole hand we lose interest in the whole thing.

At the same time when we are talking about apologizing. The other way around is not good either. We got this message in one of the demos around the artist:

All about me we can take in an interview, I believe in my music and it speaks for itself.

That was all that was written. That just get you to off on the artist.
Don’t apologize and don’t be too cocky and don’t send it ibn if you are not satisfied with the work.


Wednesday, July 26, 2017

Who did you played with?

Yes we are in the demo week in the blog. Taking out issues that we see from the demos we got in. Since I had several friends over drinking beer listening on demos I also got the most comments on what they thought failed in the presentation or music.

This you get a lot, bands they artist has played with. This is kind irrelevant information. I mean The Magnettes played on Summerfest, but I want write about all the other bands that played on the festival. Like The Magnettes shared stage with Bob Dylan, The Chainsmokers and Wille Nelson. Sure they played there too but have no effect. Even that Red Hot Chili Peppers came down and saw them would make it to the bio. It’s good for social media but not in the bio.
Here is The Magnettes hanging out with Chad from Red Hot Chili Peppers and David from Summerfest



It’s even worse when the band start to point out bands that you really don’t know who it is. Yes most of you would know Red Hot Chili Peppers and Bob Dylan. These are household names. But even if you think that this band from your hometown is kind of big it’s not big enough. Even the artist that came number five in idol is not good enough or if they have been in eurovison. So only household names.

This also counts for if you were back singer to bigger artists or hired musician for a bigger artist. This won’t affect your career or make you a better musician. Rather that you look upon it that maybe this is your normal occupation and your own career comes in second place. This counts also saying taht you have been study on some musical school, it's good but not any good info for us.

The only time it’s relevant is if you are supporting big name on a big tour. That can be a good thing. Still watch out for it since that would direct lead the A&R:s looking on your Facebook and Instagram band check your numbers. Sayings like: Well they support Iron Maiden on this tour and only have 5000 followers’ ion Facebook that is not that good.

Let the past be the past and tell us what you are planning to do, that is much more interesting.

Tuesday, July 25, 2017

Don’t send released tracks.

Yes we are in the demo week in the blog. Taking out issues that we see from the demos we got in. Since I had several friends over drinking beer listening on demos I also got the most comments on what they thought failed in the presentation or music.

This was the thing that really got a lot of the A&R: s angry. Out of 50 demos actually 49 of them sent released tracks. Only one had a hidden track.

A released track is a released track; we really can’t work with it. Of course it’s not the end of the world if the track is released, but many possibilities’ has just gone out the window. We got four letters where they planned to release the track two weeks later. Of course we read this one month lat4er and we could go out and see where their track has gone. Usually nowhere!

So what is the hurry? This mistake is just pissing on your own music and don’t let it get a chance. Even with you releasing the music it takes much longer than two weeks to do marketing and other stuff. All this si that you want to get your latest stuff out to your buddy’s, we know. Still you can do it in so many cooler ways then post the shit straight up on Spotify.

One of the A&R:s played me a unreleased song of a kind of famous artist that would be released in November.  Of course it was more fun hearing it now then him sending me a link with the track on release in November. I felt special to hear the song before everybody else. And this is what you should do with your friends as well. Let them hear the new song on a secret link on soundcloud, I actually think that is more effective then be able to say the song is on Spotify. No one really care about that one.

So what happened to the release tracks? Soon the A&R: s heard the name of the band they went straight to Spotify and checked the numbers. I know it’s stupid to do that but that is what they do. And they direct discovered that nothing really had passed 10 000 streams. Witch meant that no one had put any marketing behind it, so why should they put marketing behind it.

Yes by sending a unreleased track they don’t know they outcome. Then they have a bigger chance to say yes, now we got a bigger chance to say no. So always send tracks that are unreleased, never release a track before six month has passed.



Monday, July 24, 2017

I don’t care what you old bass players name is.

Yes we are in the demo week in the blog. Taking out issues that we see from the demos we got in. Since I had several friends over drinking beer listening on demos I also got the most comments on what they thought failed in the presentation or music.

One thing that we really saw when we listened to demos the other day is the big of non-information that artists sends with their mail.

Several of them contain stories like: John, Peter and Tomas meet and formed the band 2010. Then In 2012 Johan left and was replaced by Anna. They released an Ep and then Anna left and were replaced by Camilla. Now we recording a new song and looking for a drummer to join us.

This information is really not relevant for us. We don’t care if you changed members and who it was. It better to just write the band started 2010. The part that you look for a drummer is also very common but not information that we want to know. Actually it’s pretty bad information to give out. We are more looking on that you are not in your full swing and actually search for a component to make the setting whole. This means that we really can’t work full with it. It’s actually better to jot talk about it at all.

We also noted that many never wrote what they wanted? They mainly just sent off an email with their past bio and some links to songs. Don’t tell us anything about what they were expecting from us if we went to work with them. This is a huge mistake; it’s like showing up on a working place asking for employment and say that you can do anything. Sure in some case where you want to start from the real bottom, but even then it’s not that smart. It better walking in say, hey you want someone to do this and then explain what you can contribute with.

Don’t try to invent styles. We just laugh. Usue your imagination on the songs not about describing it with words like: This is like Evlis has a baby with Amphex Twins and then sold it to a cousin in Mumfords and Sons.

And also don’t promise it’s the best voice or guitar in the world. Out of 50 demos we got 22 best of something. Just that makes them not best. Actually in these cases they were far from the best.

So what do want to read about. Well the future, upcoming gigs, things you want to do taht we should be a part of.



Thursday, July 20, 2017

Demo listning

Tonight I invited the A&R on Rehn Music Group to go through demos, and drink beer. I guess if your demo comes up a bit later it might get more attention. You never know.




Tuesday, July 18, 2017

CD or streaming services

I just read a post around the thing of releasing you music on CD and don’t be on the streaming services. Of course this discussion is on a blog for independent artists in USA. I see the same discussion ten years ago in Sweden. And the answer is, forget about the CD it is a dead format. Sure you could get out so much more money out of a CD. It was totally overpriced and the audience went for the piracy as a revolt against that. The streaming services were a savior back then.

The interesting part of the whole thing is that we now are discussion how the different streaming services and attention networks work against each other. Latest one is the death of radio where smaller number of people is actually listening and it won’t effect people to dig into more of an artist. I saw this already ten years ago, where the radio would play a song but it actually didn’t affect the numbers of sales. With the new technology we can really see how little radio makes an impact.
I guess we are talking about old formats and like to stick to them. Radio was a good format in the 70:s and 80:s, CD:s was good in the 90:s but from 2000 the digital ways took over and here is where it’s done.


So is it just Spotify? You know what? Hell no we just got proof that Spotify is as little as radio on the path to make impact to people. We are just starting to look on the digital world in a totally new sense and the answer is that is not just on channel it’s a big mix of different things that will make the effect.


Monday, July 17, 2017

It’s a difference to be a superstar then an indie band.

When I discuss PR plans and strategy’s with artists this always comes up. The artists want the same benefits and stuff as a superstar, but make the same effort as an indie band.

What they seems to miss is that is totally different paths to get to different goals. You really have to be clear where you want to go. No you really can’t mix the paths.

What people don’t really get is that they believe that the road is to be an indie band and then move up to be a superstar. Sure it happens, but in most cases the paths never cross. The marketing are really different so you have to be really clear what the goal is and how to get there.

The worst is when they start to mix the paths, thinking that you can get the results of a superstar of the budget of an indie release. Thinking they get the same freedom as an indie artist as a superstar.
Both paths has their really great moments but you have to be clear witch to take.