I just heard of a band stuck in a really bad situation. One of these companies that makes the whole music business looks like shit. So here is a rule. If a company wants you to pay for the PR. Don’t go with them. That is the most normal scam in the industry.
I’m not meaning hire a PR person doing PR. No this is if you have a record label telling you that yes you have to pay for the PR for your release. Usually this is studios that really don’t know a shit about anything and sponsor their “work” by doing bundles that you pay the studio and the PR to get it out.
Paying a studio for recording that good. But letting that studio give it out or won the master in some way, no.
I really want to tell the names of these scam companies. But like I wrote before I’m usually not allowed to so they can keep going doing their fraud.