When you are in your lokal grocery store its a straight purchase. You give them money and they give you the thing.
Well what many have to learn that in the music its not always that simple.
Music to an audience can be also given them a experience, a feeling, a expression. It can be so much more then just a transaction.
Same when you do b2b in the music-industry. Its almost never just a straight buy. It many parameter like what are you bringing to the table. Is it long turné and so on.
Right now i have been meeting so many new people that goes straight for the sale. Then i have been in meetings with very exopeienced people and really felt the diffrance.