Friday, May 26, 2017

London gig and success checkbox

Are in London for meetings and a showcase with The Magnettes. The bombing in Manchester can been seen everywhere with heavy armored police. Still it's "keep calm and keep going" mentality.

So this will be posted after the show but written before. I can only write what we hope to achieve, when you read we will know.

What we hope here to get people that can book and promote shows for the summer 2018. Yes that is how far ahead we try to work with the artist planning. In most cases it's impossible to plan like this. I guess a measure of success is that you can start planning a year a head.
And it's good it makes life so much easier.

This is the part many thinks happens when they get signed. He truth is that you are just heading into a two year period where it's even more chaos than before. And if you survive that and work hard this is the point when the check box proves that you have moved forward.

Thursday, May 25, 2017

People are just plain stupid sometimes

You wonder sometimes if it even worth it! I work on the side of my normal job for a company doing some work for their artists. Get them out in the press put up meeting with industry professionals and so on. Usually I don’t even get paid for it. Here and there they pay me a dinner or a ticket when I travel. I do it mainly becuse I know they don't have the money. Now they got a big chunk of money to develop their company from the government and they called me up tell me that they are hiring a new person in their office.
- Yes this person we are hiring doesn’t have that much of experience; she is fresh out of school. So we were thinking that she could go alongside you so she can work up her network and get a feeling how the industry is working.

I was kind of stunned. You never paid me for any of the work I have done and now when you get money suddenly I should teach someone to do the job I never got paid for. So I went on.
- How much do I get for that?
- Well our budget is very estranged. We don’t have that much money. We were thinking if she could just follow you on your trip to The Great Escape next week, we can buy her tickets.

Never got to their mind that I had bought my tickets, trip and hotel by myself.

- And then I saw that you were on another conference two weeks after can you fix her tickets to that one so she can follow?

Since their budget only covered the new employee there was not calculation to pay me anything. They also insisted that they will send her to The Great Escape and that I should take care of her, and this is how it works. They don’t think.
I just ended the conversation really saying nothing. I guess they believed that I would take care of their new employee during the first conference and fix ticket to the second one.

The fact is that they pay her to do that job so why should I do that? Just to be nice? Like oh I do all the work and then you can take my salary?

Practical they will be thrown back a couple of years. The things I build up I just take with me, I won’t pass that along. The sad part of this is having seen it all before.

In the evening I went on a show in Stockholm. There I bumped into a guy that they choose for a government project a couple of years ago. Same procedure, I worked to get the project started when they got money they hired a local guy with no connections. The project never become successful, it just turned into that they paid three years this guy a salary. I spoke with the guy for a while; he has now left the music industry and was working in a cloth store. Another waste of VAT money in Sweden I would say.

That is also tragically, many of the projects gets bad names since they are unsuccessful. The problem is that the idea is good is just that they never employ people that actually has the education, and no this education you can’t get to be in a school. Still they think if we hire young kids they will fix it.
Then another person came by. It was a person working for a record label doing the same stunt a couple of years ago. Not exactly the same, they mainly wanted me to work for free with no percentage and if I got lucky I would be paid. Back then I always showed a bit what we were doing and helped them in a couple of months. Then of course they fucked up and I left the building and I haven’t seen them in years.

I have seen though that the project went to hell just a couple of months after I left.  Mainly because they thought if they had some people in the network it was good enough. But these people where loyal, they usually are since they know I’m still here and that project is long gone.
I had to ask anyway how it was with the project. And he told me all the problems they got after we left. I just nodded. I guessed that he really didn’t get that these problems came since I left and just let him keep on talking. Then he stopped and started to talk about a new project he had and if I was interested to work with that since I did a good job on the first one.

I’m stunned they really don’t think. Is it even worth to explain for them that they really, really fucked up? And if you fuck up, you’re gone. And if I was the mob I would just shoot their heads off! Luckily I’m not the mob, I’m just a person wondering how stupid people actually can be and how many projects I will see going down because of incompetence?

I just saw a post just like this from a friend, I guess it's life in the music industry.


Wednesday, May 24, 2017

Here is the secret homepage that makes your career!

I just stumble on a homepage where they have all e-mail addresses and phone numbers to the right people in the music industry. Now you just have to contact the right person.

Wouldn’t it be fantastic if a page like that existed? Then everybody in the world could make a living as an artist. Making millions of dollars and tour every fifth year. That would be a great world.
But hey the whole start looks like a spam letter; oh we have a dead African king that left millions of dollars you just have to send your credit card number and security code.  Get real!

Still I bump into artists almost every week that actually keep this illusion real. Instead of chasing fans they are chase people that should chase fans for them. The energy goes to chasing these people that really not exists. Same as in a casino they let you have a small win and then you chase that big win, but it never comes. Instead you should just save that money and build your fortune. It’s pretty clear but easier said than done.

Still the text is just like a spam letter. This homage should just not work. The right person is where you are in your career. The right person is not the same for Metallica as it is for a new indie band from Copenhagen. Just there should you be suspicious about this homepage if it existed.

It really doesn’t matter who you know if your position is not right. Even if I gave you my whole network it doesn’t matter. For example I know the girl who books the biggest arena in London. She is really nice and always says that I can send her stuff and is keen on discovering new bands. Sure I can send her new bands, but the arena takes around 65000 visitors so she can't book them. I don’t have a band that can draw so many people in London. She will be good to have when I have a band in that capacity, but right now I have to wait.

In the world of these bands they don’t want to wait. Send her their demo and hope that she can do something.  There is no reality to it. Back to the lottery, in a million maybe she can do something but it’s so slim that it’s better to build the artist so they have enough fans and then go to her.

I’m amazed that the artist hasn’t figured this out and still wonders. I guess it has to be with human nature, hope is the last that leaves a person’s body, like Adée use to say on her concerts.



Tuesday, May 23, 2017

You can’t silence the music.

It happens again that the terror try to get on the music scene. First it was Eagles of Death Metal at Bataclan in Paris this time Ariana Grande in Manchester.  The only thing they try to get I fear. I can’t really see how you can win any supporters by that tactic? Also the latest attack is more against children since Ariana has a younger fan base.

I guess just that is the biggest mistake. This age group is experts on social media. They live and breed it and they can be a very strong asset when it comes to spread the word about how stupid and useless a terror act like this is.

They are told to believe in them self’s and really express their thing and music is one of the most powerful tools to do this. The terrorist thinks they are an easy target but is against a quite big and influential part of the world. These stars have the power to tell their fans to hijack quite much on the internet by cheer numbers.

And I will be part of this resistance with music. I’m going to London tomorrow with The Magnettes who preach the same message to young girls as Ariana Grande. They will tell to stand up for your own voice and don’t let a terrorist try to pull you down.

30 000 views, thank you!

I usually get over 10 000 views each half year, both 10000 and 20000 came with six month time. So being a whole month ahead is really great. I don’t care so much of the statistics, but I was looking through today and saw that I have the same amount of readers as the midsized music blogs.

So I have proven my point? I don’t know if I have written this in the English part (the blog changed language to English from Swedish it has just been English in a year). The reason I started the blog was to prove to the artists that everything can be done if you just put in some time and keep doing it.
The blog is like giving out music. You have to be consistent and you try to write about stuff that people actually care about and yourself care about.  Then you try to spread the things you create. I guess here I have done a bigger step. In the beginning I was just posting to the blogg. Now it is always promoted a week later on Musichelp, Distrosong, my personal Facebook, also adding my personal Twitter account. That and the language change made a bigger audience and I have been experimenting with witch times is the best time to post things.

This is what an artist should do as well with music. See what post works best and mix between songs, live and other stuff.

Back to my point. Have I proven it? Well in a way. I guess you music is actually more interesting than me nagging about different things in the music industry. I also hope it has a better look and feeling then my blog. It’s proven though that I have gotten an audience by posting 443 posts over 1,5 years. By that said an artist should not have that much of a problem breaking my numbers. Also I have a better understanding what should be done on a artist account on social media, when the artist complains that it’s hard to get followers I can just say that if a middle-aged man that nags about stuff get these numbers and you not, then you do something wrong.

I just got a lot of new readers from France even though the biggest countries are Sweden and USA. And it’s fantastic that people for all around the world read what I put out.

One thing makes me wonder but also come to a special conclusion. I don’t get any comments. Over these 443 posts I have gotten 10 comments. Two was spam. One was a guy seeing through my April fools joke.  Three was in a special blog where I promised to send unique information and four has been just people complaining that I suck or can’t write good English.

Still I know people are reading it, they come up to me talking about the blogg when I’m out from the office on festivals, clubs or awards. I ask them why they don’t comment, and they don’t have anything to say since I said it all ( flatter I know). Most of them though gives me likes on Facebook and if they really like it they share it.

In the end I’m happy that they read the things I write and I hope it actually gives something back about the music industry and if I can just inspire one reader my goals are fulfilled.

This is how happy I became for the news of 30 000 views. Also that i got a "Trucker Keps" on the Southern Comfort party at TGE (to the left is Bosse who also likes new hats)


Monday, May 22, 2017

How to mesure a career?

One of the strange part of the music industry is the levels and goals you talk about. I write a lot of these levels and achievements and try to describe them.

If you compare to a sports star it's much easier. First is to reach something like I want to jump this high or this long. Then you can also measure it by competition or Guinness record book and with numbers. And you can see where you are since you are playing in a league. Even the goals themselves are much easier. I aim for the next Olympics for example.

If just start a business it's easier. We were on a course with our company and these questions came up. And when we started to describe our goals the teacher looked confused. He was used to that the companies had goals for money and units. And these goals could be calculated like in sports.
The questions like when has a band broke through or witch level is the band right now was impossible to answer. How long will it take was also impossible. Values like network and friendship was much higher. Also that things like even we had more bands was not equal to more money, could even be the opposite. The course was really intense for us but fun to try to explain our complex world of competing in a no competing environment.

So when sport star talks about been focused or it takes endurance I will laugh. If you have a easy measure system its child games. In reality just try to not be injured.

This makes it frustrating also for yourself. I don't know when I reached next level. Sometimes I feel now I can do this and then when you do it is too early. That leads to that you just wait to reach for something really too late.

Overtime you get better and better to read the situation but it's never easy.

Right now I think just I stepped over a threshold on a thing I though happened two years ago but really happened now. I guess I can tell in my biography if I was right.

I also guess that the new industry will fail around that they try to make figures out of music. The number of streams really doesn’t tell how many who would pay for a ticket to see it live.


Friday, May 19, 2017

The new number one festival

It has been a great days on The Great Escape. Okey to much rain and not that great of a lineup, I haven't seen a whole show at the whole festival.
Still this is the new number one festival in Europe. Here is the new young hungry people in the industry. I had great meetings and good gatherings and made fabulous new contacts. I got offered free tickets to Midem while I was here, sorry France your time is really over and will more be home for people longing for old days.
And I guess it's part of the new landscape that is forming right now in the industry. Time for big changes.